Ginger, Mouse, Louse – Discrimination against Redheads?

redhead The world’s largest sperm bank, Cryos in Denmark, has recently stopped taking *ahem* deposits from redheads.  Carrot tops around the world are outraged.  The kick in the pants has come as a shock to those that view redheads as a dying breed.  And (MOST IMPORTANTLY) from an HR standpoint, is this actually discrimination?

Ole Schuo, Director of Cryos, told a Danish newspaper (Ekstrabladet), “There are too many redheads in relation to demand. I do not think you choose a redhead, unless the partner – for example, the sterile male – has red hair, or because the lone woman has a preference for redheads. And that’s perhaps not so many, especially in the latter case.”  It’s surprising to me that more couples are not opting for red hair, since European countries have the highest concentration of redheads in the world.  And with the popularity of people like Prince Harry, I just assumed that people would be lining up to have little Harry look-alikes.


But regardless of how I feel about the adorable Prince Harry, the cries from Europe that redheads are being discriminated against are without foundation.  The company is at its maximum capacity with 60 gallons of fire donations.  And they simply cannot pay the 600 auburn males on the waiting list $500 for their donations.  Also, in this case, the customer is paying a pretty penny to get what they desire.  I’m not sure what it all means, but unwashed donations can cost up to 500 euros.  And washed donations (the one I would think to pick?) can cost up to 600 euros.  After you pack on another 150 euros to view names and extended profiles of your donor, as well as up to 420 euros to ship it to you, and an additional 920 euros to save the sperm for you until you’re ready for a baby – the customer may pay up to 2,590 euros to get the brown locked baby of their dreams.

This seems like big business.  And in business, the customer is always right.  Right?  At the dealership, we don’t just sell the Volkswagen EOS in Salsa Red.  We sell it multiple colors, with multiple wheel choices, and multiple interior color choices.  And while ordering your dream baby is probably not as easy as ordering your dream car, the customer aspect of it is ALL THE SAME.

There is not a case of donor discrimination here, just a textbook business case.  It’s called, “Supply & Demand” and “The Customer Is Always Right”. Put that in a your case study!  So cry all you want, Rupert Grint, but your donation is no good at Cryos.  Although you’re welcome to put your name on the waiting list.  You can be number 601.


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